Privacy notice
Last updated 18 May 2026.
This notice explains how World Trademark Search handles personal data appearing on the site, what your rights are under UK and EU GDPR, and how to contact us.
1. Who we are
World Trademark Search is operated by Oliver Wakefield-Smith, a sole trader based in London, United Kingdom. For the purposes of UK GDPR I am the data controller for personal data processed on this site.
Contact: contact@worldtrademarksearch.com
We are not USPTO and we are not EUIPO. The official US trademark register is at tmsearch.uspto.gov and the official EU trademark search is at tmview.
2. What personal data we process
This site displays information that USPTO and EUIPO publish about registered trademarks. Some of that information is personal data, including:
- Names of trademark applicants and current registered owners
- Country of residence or incorporation of the applicant or owner
- Filing dates, registration dates, and current status of each mark
We deliberately do not display full address blocks, telephone numbers, or other contact details that the source registers may publish.
From site visitors we process: basic server logs (IP address and user-agent, retained for up to 30 days for security and abuse detection) and aggregate analytics via Google Analytics 4 with IP-anonymisation enabled (see section 6). We do not use advertising cookies, do not sell visitor data, and do not build behavioural profiles.
3. Where the data comes from
All trademark and owner information shown here is sourced directly from:
- USPTO Trademark Bulk Data (public domain, US federal work), via bulkdata.uspto.gov
- EUIPO Open Data Portal under Creative Commons CC-BY 4.0, via euipo.europa.eu
Both offices publish this data under a public-access regime grounded in trademark law: the public has a statutory right to inspect the register, and that right would be meaningless without owner identification.
4. Our lawful basis for processing
We rely on two lawful bases under Article 6 of UK GDPR:
- Legitimate interests (Art. 6(1)(f)). Our interest is in making the statutorily-public trademark registers more searchable, faster to navigate, and indexable on the open web. The interest of third parties (members of the public, brand owners, IP attorneys, journalists, researchers) is in having clearer access to the public registers.
- Public task (Art. 6(1)(e)) where relevant. Trademark registration is a statutory public-record process; we provide a reading layer over information that is legally required to be public.
We have considered the rights and freedoms of data subjects. Because the data is already public under statute, we limit what we display to non-contact-identifying fields, and the source offices themselves are the data controllers for the originating records.
5. Visitor rights
Under UK and EU GDPR you have the standard data-subject rights regarding the limited personal data we hold about you (server logs, GA4 cookies):
- Right of access (Art. 15)
- Right to erasure (Art. 17)
- Right to object (Art. 21)
- Right to complain to the ICO at ico.org.uk or 0303 123 1113
If you are the registered owner of a mark and want to challenge how it's displayed on this site (for example, you believe a status code is inaccurately presented), email contact@worldtrademarksearch.comand we'll respond within 7 days. We can correct display issues quickly; the underlying register record is controlled by USPTO or EUIPO and must be amended with them.
6. Cookies and tracking
Google Analytics 4. We use GA4 to understand which pages are popular. GA4 sets first-party cookies containing a randomly generated client identifier. IP-anonymisation is enabled, so the last octet of your IP is dropped before Google stores any data. We do not enable Google Signals, ad personalisation, or remarketing. You can opt out by installing the official opt-out add-on or by blocking googletagmanager.com.
Cloudflare. Cloudflare sits in front of the site for DDoS protection, caching, and TLS. Cloudflare may set operational cookies (e.g. __cf_bm) that do not personally identify you.
7. Changes
We may update this notice from time to time. The “last updated” date at the top of this page will change accordingly.